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I am an aspiring livery designer with a deep love for motorsport and an interest in speed-related design. Forged from a nostalgic love for the videogame series 'Gran Turismo' and inspired by current designers such as Sean Bull and Mark Antar, I create self-directed livery designs which encompasses culture and branding.

 

My interest in brand design and colour fuels my design process as I create them in Adobe Photoshop renders. To create these, I have made a selection of 2D templates to work with, alongside an ability to use 3D formats in Photoshop using Smart Layers and UV Mapping.

 

I have had multiple downloads of my livery designs through RaceDepartment and on Gran Turismo: Sport. I continue to share designs on my social media platforms, some of which have been liked by world-renowned drivers such as WRC Champion Petter Solberg and current McLaren F1 driver Lando Norris.

 

I continue to learn new ways to design and show content, one of which being a YouTube channel which showcases the designs in motion. I aim to further increase my skills and persevere to increase the overall quality of my work.

Skills

& Expertise

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My skills vary from digitisation to hand-drawn vehicles to create the finalised rendered car. These include:

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  • 3D Clay Modelling

  • Adobe Photoshop

  • Adobe Premiere Pro

  • Alias

  • Brand Design and Research

  • Colour Matching 

  • Microsoft Office

  • Moodboards

  • Social Media Content

  • Traditional Hand Drawing

  • Digital Drawing

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I also have experience working to design briefs in partnership with the university, where I have created hand-drawn imagery for marketing purposes. My favoured method of working is through digital means, as I combine my love for brand design and motorsport. The relationship between branding and speed within the automotive industry excites me, as I thrive on using colour to enhance my designs and increase their recognition within their preferred environment.

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My love for digitisation has paved the way for me to focus on livery designs as a specific area of the automotive industry. I revel in the realistic elements of the design process, through consideration of financial branding terms and composition through scale to successfully visualise the final render in our reality.  

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  • YouTube
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

© 2021 by Stefan Clift.

All images used are designed by me.
Website created with Wix.com

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